WAVE ITALY ADDS TRACK ADRENALINE TO THE RETAIL FORUM
Wave Italy participated in Forum Retail, at Fiera Milano City on 29 and 30 October 2024.
Considered the largest Networking and Experience Hub in the world of Distribution in Italy, an exhibition which saw the participation of many Retail Executives and Managers from all sectors.
A WORLD OF INNOVATION
Retail is a world that increasingly incorporates augmented reality, virtual reality, various types of headsets, and advanced technologies, blending physical experiences with simulated ones.
A world truly aligned with the innovation that Wave Italy proposes and produces.
TWO SIMULATORS AT THE WAVE ITALY STAND
Both simulators at the Wave Italy stand were equipped with Dynamic Motion.
Wave Italy brought the Phoenix Pro to experience the thrill of driving a Formula 1 car in a truly realistic way and the beautiful Ghepard Maranello to replicate the same sensations of driving a race GT supercar.
OVER 5.000 KM IN RESPECT OF THE ENVIRONMENT
The simulators were in action for an entire day, accumulating over 5,000 km, surprising the many "drivers for a day" with the extreme realism of the simulation and the level of engagement and fun experienced firsthand.
All of this is also in line with a total respect for the environment. Of course, the driving simulation itself produces no emissions, but it’s also important to note that every lap completed by real drivers training on these simulators represents a lap saved in the real world, avoiding the associated emissions.
THE STRENGTH OF MADE IN ITALY
It was the central theme of several discussions among the companies present, almost all of which operate globally, and therefore benefit from the consistently positive impact generated by this ‘quality mark,’ which can now be considered a true international brand.
Made in Italy is a truly important lever. It is conveyed through the values of passion and craftsmanship, which are evident in the level of design and attention to detail, presented in a unique way compared to international competitors.
Credit: Forum Retail 2024